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We navigate the ever changing world, discovering insights that inspire and impact your journey.
The rapid speed of technology, device proliferation and open connectivity have fundamentally shifted how we live. We study these changes using research methods modeled around the best thinkers of our time.
Marketing is not only for selling. Today, brands have a higher calling. Society has the knowledge and resources to do more than buy, buy, buy! Consumers are empowered and each aspect of their intent should center strategic planning. We never talk at our customers. We build with them.
Top of the funnel, bottom of the funnel, and outside the funnel – this is what our team understands; however, our thinking goes further. We also consider behavior in your conversion paths and utilize iterative campaign testing to better inform our creative and campaign decision-making.
Constant, iterative, and less-assumptive, we have no shadowy place at our firm where creative directors exist. Our creative process is aggressive in its approach to address an ever fragmented media world that needs more than just a great idea.
Technology empowers us to connect with our customers and if built appropriately, control and manage our Brand growth. We are keen to functional specification documents, development cycles, licensing, versioning, and we're an agnostic guide so there's never a sticky-situation.
Simply put, decisions made with data often accomplish goals more effectively than those without. We use current customer, online behavioral, and business data to model our campaigns against benchmarks from the industries we serve.
Daily, weekly,monthly – we study and collaborate on results to generate insights, then repeat. What we share with our clients is not driven by green arrows and the constant fear of being fired. Dont like us--fire us. Nothing we do together will be a quick-fix; that’s not how life works.
How are customers discovering your business and what can we do to compete in the competitive marketplace online and off?
When customers interact with your business, what are they seeking and how can we tell stories that empower self discovery of value and purpose beyond features and benefits?
What actions are your customers taking to better shape and build the world from their lens?..... and how can we help your customers empower themselves to build a more enjoyable place?
Customers are empowered and their moments of truth should matter to you. Often, we begin our research and campaign planning by examining intent in the marketplace. Intent informs the stories we make together and ensures we don't talk at your customers, we build with them.
How can we be more useful in our customers life to bring enjoyment to their everyday living?
How can we build customer loyalty and generate repeat purchase?
Thought House exists to be a guide, bringing curiosity and rigor for excellence to generate insights that inspire customers as they discover, interact, build, purchase and enjoy life.
"Thought House was incredibly customer centric as we began our relationship. The focus wasn’t on tactics or retainers and instead on a desire to go deep into why we should be purposeful to our Vet and consumer audiences - that's how I believe we'll grow market share – focus on my customer."
In an ever-changing world, we are your guide. Contact us to begin the conversation.